Business

Mixed reality: how technology is changing business today

Summary

Most people are familiar with technologies such as augmented (AR) and virtual (VR) reality, but mixed reality (MR), a technology that combines the virtual world with the present, remains unfamiliar. Today we would like to talk about the possibilities of […]

Most people are familiar with technologies such as augmented (AR) and virtual (VR) reality, but mixed reality (MR), a technology that combines the virtual world with the present, remains unfamiliar. Today we would like to talk about the possibilities of this development, about its differences from those mentioned above and about the areas of its use.

What is mixed reality
Mixed, or hybrid reality, is a combination of elements of the physical and virtual worlds. It is an environment in which virtual objects can be mapped and integrated into the physical environment. Unlike augmented reality, which is more of a digital overlay, that is, the imposition of virtual elements on a physical surface, mixed reality allows you to interact with virtual elements in real time.
Another difference between using MR and AR is that mixed reality is only available through a dedicated headset. The first and currently the only MR tool is Microsoft’s HoloLens smart glasses. The headset with built-in sensors and optical details that allow one to orientate in space creates virtual applications around that contain the information the user needs.

The field of application of AR, VR, MR, 3D animation, 3D video tours and virtual tours is so wide that it will be much easier to find an area in which their application is not appropriate than to list all possible use cases.

There is a great variety of these technologies – product development can be implemented on more than 20 platforms, it can be both mobile devices and game consoles and consoles, dekstop devices, web platforms, and even smart TV. Much more commonly, however, two types are used:

Mobile applications for smartphones based on Android, iOS, Windows mobile and other operating systems;
PC applications;
The principle of operation and the possibilities of both the first and the second are approximately the same and we will not focus on this. And before moving on to describing the areas of application, let’s figure out what these same applications are:

Augmented Reality applications with and without markers, as well as with the ability to control the virtual environment using gaze and body movements.
Interactive layouts
Private houses, office buildings and shopping centers, residential complexes, cottage villages, airports and factories
Layouts of apartments, houses, shopping centers (simcity)
Landing of the object at the construction site, before construction and during construction (inspection of the object at the construction site in real scale)
Revitalization and modernization of architectural models
Polygraphy
Live cards (congratulations: corporate, personal, game) and Interactive invitations (wedding, NG, DR, and other events)
Business cards with a presentation of your product
Magazines and newspapers with animation, as well as catalogs with commercials
Visualized promotional items
Game arcades
Driving a car, flying an airplane, playing battles on your desktop or in the yard of your house, through the camera of a mobile device
Interactive tutorials
The whole range of educational material from kindergarten and schools to universities and industrial workers
Animated technological processes
Virtual Reality applications with and without glasses (cardboard)
3D panoramas
Virtual tours and excursions
Presentation of objects: exteriors and interiors (restaurants, hotels, shopping centers, recreation areas, sales movable – real estate)
3D animation and video
Interactive installations using touch panels, motion readers (Kinect, Virtual omni and Evermotion) for real-time interaction with the program and full immersion in the application.
It should be said that the use of interactive technologies is relevant not only for business: their use for personal purposes and everyday life is no less exciting and effective.

For business, as well as for any work in general that requires interaction with a demanding audience, spoiled by the variety of the market, modern technologies in the light of augmented and virtual reality are just a godsend. This is a completely new experience and sensation. The reason for this is user involvement in the process. It’s one thing when a person watches even the most detailed and superbly edited video about a product, and another thing when he can independently examine it from all sides, explore all the most secret places: this raises the degree of confidence.

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